{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While many deluxe brand names drive direct exposure through social media advertising, celeb collaborations and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items haven't changed a lot in years; it does not have TikTok, and doesn't offer celebs cost-free purses